7/17/2013

Nestle Prepared Foods is planning a revamp of its Hot Pockets brand, changing the recipes to add real cheese, premium meats and more flavorful crusts. New packaging will highlight ingredients and present the pockets as an alternative to other hot sandwiches. "A good way to become less mysterious to a consumer is by anchoring ourselves to something they really know. We view a sandwich as meat, cheese, bread and sauce and that's what we have," Brand Manager Kevin Holmes said.

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