7/19/2013

Adding an international component to your search engine optimization strategy can be done by building on your domestic strategy and taking some additional factors into consideration, writes Greg Kihlström. International rankings will include components such as page language, Web hosting location and inbound links' country of origin. To keep your strategy manageable, be realistic about what you can accomplish and start with countries where you can easily host a site. It's also helpful to have native speakers of a given language at your company before attempting to tap into a market that speaks that language, Kihlström writes.

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