7/8/2013

The best way to avoid negative online reviews about your business is to attempt to resolve customer issues immediately and privately before a review gets posted, says ReputationFighters.com CEO Pierre Zarokian. Offer a refund, don't argue with customers, and for the most serious cases, reach out to the media to make a public apology. It's also helpful to create a direct way for customers to reach you if they have problems, he advises.

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