Candidates can lose out on a job if they can't sell themselves in an interview, according to career coach Annette Richmond. Stressing the importance of a positive online profile as well, Richmond cites advice from Robyn Greenspan of Execunet. "Candidates can improve their chances of being hired by enhancing their positive search results. Great techniques are publishing articles that demonstrate your subject matter expertise, having a profile that shows connections to top leaders, being mentioned in press releases, and contributing to thought leadership blogs or discussions," Greenspan says.

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