You can use the "About Us" section of your company website to tell a story about your company that's easily remembered and will get your customers talking, writes Andy Sernovitz. Marketing company Mash+Studio created a simple children's bedtime story aimed at adults to illustrate its company story in an easy-to-understand manner, for example. GE took the story of its founder, Thomas Edison, and used it to create humorous photos based on the Ryan Gosling "Hey Girl" meme. "The more entertaining you make your company’s story, the more likely your fans will tell other people about it," writes Sernovitz.

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