7/22/2013

Brands may never win huge followings on niche social networks such as Quora, Path and Medium, but that doesn't mean the networks aren't delivering real value, writes Rishon Roberts. "Directing your audience toward your presence on these sites will get them to see you as a thought leader in your industry," even if not many people become regular followers, Roberts writes.

Full Story:
FastCoLabs

Related Summaries