Video-based content is a great way to build engagement and drive brand awareness via social networks, writes Elliot Blanchard. Some of the basics of storytelling are the same in any medium, but developing effective video for the small screen requires knowledge of your audience, a degree of restraint and a strong design sensibility, Blanchard writes. "[U]nderstanding how to apply those universal foundations to the new world of the small screen is the key to success online," he writes.

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