Your company may be better off in the long run if you decline certain business opportunities, writes Liz Elting, co-founder of TransPerfect. For example, you should be wary of deals that would require you to participate in a bidding war or that could hurt your reputation. "Compromising for the sake of a potential client's happiness is one thing -- but yielding your principles to the point that your quality of work is impacted is quite another," she writes.

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