Lexus Kuwait is using augmented reality for its latest mobile marketing effort in that country, with the help of Snipp Interactive's Khayal product. The campaign uses an application to show off car features and display the inside of the vehicle. "Augmented Reality is a currently infant and underutilized mobile technology. AR is the next generation of engagement, and we are happy ... to partner with leading brands who are embracing this innovative emerging technology," said Snipp CEO Atul Sabharwal.

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