Lifetime's "Supermarket Superstar" will give food entrepreneurs a chance to take their product from concept to consumer brand. The show, hosted by Stacy Keibler and a panel of judges, will feature three entrepreneurs in different categories, such as baked goods and types of ethnic food. Judge Chris Cornyn, founder of food and beverage marketer DINE, expects stiff competition. "Just because your cousin or family like your idea or recipe doesn't mean that it will succeed in America," Cornyn said. "We are preparing these entrepreneurs for these realities."