7/11/2013

Businesses that contribute to local groups and causes, sponsor Little League teams or let customers set up in front of their storefronts to raise funds for their schools or run charity drives increase customer loyalty -- and thus sales, writes customer-loyalty consultant Shep Hyken. Giving back to the community "builds a relationship with the community, helps with employee fulfillment and can create an emotional bond with customers," Hyken writes.

Related Summaries