Loews Hotels and Resorts is positioning its hotel rooms as spots in great locations with all the personal space a customer needs in its new "The room you need" campaign, with creative from Catch New York and digital work from TravelClick. The $4 million campaign, Loews' first in three years, will target younger consumers in travel magazines and regional publications, as well as on travel-related websites, with a message of balance between work and play.

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