A small organic-food business can be easy to start, but making it successful can be much more difficult, Candida Brush writes. Most businesses fail within their first few years, and to survive, organic retailers must find a way to differentiate their products in a crowded marketplace. Brush writes that some of the most successful organic businesses she's encountered found a unique way to incorporate and capitalize on the health benefits to the customer and the broader benefits to society promoted through organic food.

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