Jennifer May, digital marketing specialist at Quail Creek Country Club in Naples, Fla., keeps members up to date with club happenings even when they're away through social media and engaging e-newsletters.
“I am building a Facebook community and presence,” says May. “It includes local news, things in the club, quotes from people in tennis and golf, anything that will interest our members. It’s a natural progression. Everyone is online all the time. It keeps everyone connected especially when they go up North for the summer.”