Retailers such as Hy-Vee, with its "value-added" meat and vegetables, and food-makers such as ConAgra Foods and General Mills are providing food that is convenient to prepare, yet still requires home preparation. "I think there's a constant struggle between wanting to make meals from scratch and the reality of getting food on the table," said Jen Wulf, consumer-insight manager for ConAgra brands P.F. Chang's Home Menu and Bertolli. "These types of products fit that sweet spot of convenience you can feel good about."

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