Many brands sought to jump on the royal-baby buzz bandwagon with tweets and Facebook posts promoting products with royal-baby-themed messages, but many of these came across as crass or unfunny, writes Lauren Indvik. Pizza Hut generated a backlash on Twitter by using the birth to promote a sale, while Charmin tweeted a tasteless image of a child's potty to sell toilet paper. Responses such as these felt "too forced, too obvious," writes Indvik, and they came across as transparent marketing instead of feeling conversational.

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