In order to offer advertisers access to both men and women in a single ad package, Meredith's Fitness and Wenner Media's Men's Journal have partnered to bundle ads across their titles. The combined campaigns will have an average reach of 2.2 million consumers, allowing Meredith and Wenner to compete against larger players such as American Media's Shape and Rodale's Men's Health and Women's Health.

Full Story:

Related Summaries