Almost half of Internet users across the Middle East use mobile devices to go online, and by 2016, Africa and the Middle East are projected to have the highest mobile data traffic growth in the world. Advertisers are advised to take advantage of this with campaigns geared to mobile. "Just making a smaller banner ad for a smaller screen is not innovation, it's compromise. The best brands are the ones that create meaningful reasons for consumers to keep coming back to you -- whether that is content, entertainment or functionality," said Yousef Tuqan Tuqan, CEO of digital agency Flip Media.

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