There are a number of ways that mobile platforms can serve to increase a businesses' sales via indoor marketing, advises James Citron, chief marketing officer of payvia, Los Angeles. Retailers can counter customer "showrooming" with on-demand informational and how-to videos as well as coupons and maps of the store's layout, and malls can offer existing programs such as valet parking via mobile. Mobile payments are also coming along and promise to boost local business.

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