Many consumers have now been convinced by content owners that their product is worth a subscription fee, but consumers are increasingly insistent upon multiscreen access for the price of entry, according to eMarketer. Subscription-based mobile video is a key node to driving growth, with that portion of revenue expected to hit $1.25 billion this year and surpass $2 billion by 2017, with ad-supported and pay-per-view models growing faster but contributing less combined revenue, eMarketer finds.

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