Mobile is a big part of the play as Omnicom Group and Publicis Groupe team to challenge Google in digital advertising, Chantal Tode writes. The aim is to give traditional ad agencies a firm foothold in a field that's increasingly driven by data and automated buying. "Print, TV and traditional ad delivery methods are plateauing or are dying breeds, and the future lies with digital ads," said Dipesh Mukerji, Kony's senior director of product strategy and marketing.

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