Vine has already shown that short videos can be an effective ad format, and Instagram's video clips could allow brands to combine that power with Facebook's trove of user data, writes University of Oregon student Kaitlyn Chock. Just as importantly, branded Instagram videos would be less jarring and intrusive than Sponsored Stories, Chock writes. By "inserting branded content more subtly through Instagram video, users may be less likely to realize that they are looking at ads," she writes.

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