The hospitality industry could benefit from the recent hiring of veteran lobbyist Katherine Lugar as AH&LA's new President and CEO as well as the association's adoption of a new membership model that will give hotel brands and property owners a stronger voice in addressing industry concerns, writes Ed Watkins, editor-at-large of HotelNewsNow.com. Hyatt heiress Penny Pritzker's confirmation as the next U.S. Commerce Secretary may also give the industry a strong ally within the government, Watkins writes.

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