7/1/2013

Nearly half of marketers in the Philippines admit confusion over mobile, but most say they're taking advantage of the platform anyway, according to a survey by Mobext and the Philippine Association of National Advertisers. Although mobile accounts for 1% of current ad spend, 53% of respondents said the platform would emerge to be as important as TV and 71% said it would be comparable to social media in the next two years.

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