Pinterest will use data gathered through its embeddable "Pin It" button to recommend boards and pins to users based on websites they have visited, the company announced. "If you're planning a party and have gone to lots of party sites recently, we'll try to suggest boards to make your event a hit," Pinterest said in a blog post. Although advertising uses of the data and recommendations are likely around the corner, Pinterest is offering users the opportunity to opt out of the service using a browser's "Do Not Track" feature.

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