7/2/2013

Playtex is trying to shed its image as an older woman's bra brand with a $10 million campaign focused on millennials, the fastest growing segment in the market, according to NPD Group. Playtex will offer 10 colors, including Persian Red and Private Jet Grey, and its ads will feature models under 30. "We're trying to demonstrate that ... we now have the style you're expecting," said Tricia Bouras, marketing director for Playtex Bras.

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USA Today

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