The Gowanus Whole Foods Market in Brooklyn, N.Y., will open on Tuesday featuring a variety of local products ranging from frozen pizzas from Roberta's to Van Leeuwen's vegan Artisan Ice Cream. In addition to its rooftop greenhouse, beer hall, made-to-order juice bar, ramen chef and knife-sharpening station, the 56,000-square-foot store also boasts a vinyl section, where it will sell records and repurposed vinyl jewelry made by local designer Wrecords by Monkey.
A focus on innovation, not just cheaper-priced products, is the way retailers should approach the selection of brands they choose to stock for the Australian market, says Breville Australia GM Jeremy Sargeant. In-store theaters and product demonstrations are also fun ways retailers and brands can engage consumers and help drive sales, Sargeant believes.
Electrolux engaged a symphony orchestra to help demonstrate just how quiet the brand’s newest vacuum product is when it performs. Concert settings have been used in the past by other brands including BNP Paribas and Unilever to take a creative approach to marketing.
Friends Fajar Kurnia, Jeremy Chia and Jo Djauhari have launched a Kickstarter campaign to help facilitate development of a new line of dinnerware that promotes healthy eating habits. HALVED is a line of dinnerware featuring pieces that are half the size of standard plates, bowls and other food-serving implements.
Handmade and upcycled dishware has emerged as a popular trend among handmade and vintage product aficionados. Colorful and delicately decorated bowls, glasses, pitchers, teapots and plates are becoming increasingly available through online outlets and craft shows.