Friends Fajar Kurnia, Jeremy Chia and Jo Djauhari have launched a Kickstarter campaign to help facilitate development of a new line of dinnerware that promotes healthy eating habits. HALVED is a line of dinnerware featuring pieces that are half the size of standard plates, bowls and other food-serving implements.
Harvey Norman opened its newest showroom in the Sydney suburb of Alexandria this past weekend. The showroom in a store concept has been gaining ground on the Australian market in recent years with brands such as Miele, Fisher & Paykel, Smeg and ILVE putting their products on special display.
Handmade and upcycled dishware has emerged as a popular trend among handmade and vintage product aficionados. Colorful and delicately decorated bowls, glasses, pitchers, teapots and plates are becoming increasingly available through online outlets and craft shows.
A focus on innovation, not just cheaper-priced products, is the way retailers should approach the selection of brands they choose to stock for the Australian market, says Breville Australia GM Jeremy Sargeant. In-store theaters and product demonstrations are also fun ways retailers and brands can engage consumers and help drive sales, Sargeant believes.
Electrolux engaged a symphony orchestra to help demonstrate just how quiet the brand’s newest vacuum product is when it performs. Concert settings have been used in the past by other brands including BNP Paribas and Unilever to take a creative approach to marketing.