Red Bull is using text and a quick response code on its beverage four-packs to invite mobile users to download and play a game for a chance to win a trip. The grand prize winner will be sent to the National Red Bull Flugtag event. "The text-in and QR code make for a quick and seamless way for our fans to access the game most immediately on any device of their choosing, with no downloading required," said spokeswoman Patrice Radden.

Full Story:
Mobile Marketer

Related Summaries