The new owners of Hostess have been generating excitement for the official relaunch of Twinkies today with help from excited fans buzzing on social media. Fans are tweeting their excitement, and Hostess is encouraging them to post videos of their first bite of the treats on Vine and Instagram with the hashtag #cakeface and reposting some submissions to PrepareYourCakeFace.com. The Hostess Facebook page has attracted almost 440,000 "likes" as the brand teased the return of the snack cakes.

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