Startup MoPub is introducing a dashboard tool to help Web developers get a bird's-eye view of advertising results from multiple ad networks. The dashboard aims to help publishers pinpoint the strength of different campaigns by assembling in one place data on impressions, revenue and pricing for each ad network. "The idea is to give publishers a really clear and comprehensive view of those high-level metrics to their business," said MoPub Marketing Director Elain Szu.

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