Digital video advertising network YuMe hopes to generate $65 million through an initial public offering and will be traded on the New York Stock Exchange as YUME. In its S-1 filing, YuMe said it served ads to more than 257 million unique viewers in May and that its customers include 64 of the top 100 U.S. advertisers. The company delivers ads to connected devices from PCs and tablets to game consoles and TVs.

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