Nearly 80% of consumers failed a health insurance literacy test, and the uninsured generally performed worse than respondents with insurance, LIMRA reports. Most respondents lacked knowledge about insurance plan features, how different types of coverage work, costs, and how the Affordable Care Act marketplaces will work. "Consumers need help determining what types of coverage are available and what they should buy to best meet their need," LIMRA Assistant Vice President Anita Potter said, noting that agents and brokers have a key role to play in educating the public.

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