A sloppy crowdfunding campaign can do significant damage to your brand, so it's important to be aware of some best practices, writes Ciara Pressler. Segment your audience to make your communications as effective as possible and understand the terms of the fundraising platform you have chosen, she writes. Also, stay in touch with the people who have chosen to donate. "Send periodic updates to your funders with major milestones, reiterating your thanks and how their support is making it all possible," she writes.

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