More than 40 years after their iconic "Crying Indian" campaign, the Ad Council and Keep America Beautiful are teaming up again with ads intended to boost support for recycling. The "I Want to be Recycled" campaign shows how waste that's recycled rather than thrown away gets reused in park benches, stadiums and other pleasant places. "This campaign is the emotional push needed to raise awareness and positively change people's behavior to recycle more," says Brenda Pulley, senior vice president at Keep America Beautiful.

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