More marketers are turning to Twitter for sweepstakes, taking advantage of Twitter's laxer requirements than those on other networks and the chance to also carry over campaigns to Instagram and Vine. But marketers are advised to keep in mind that Twitter doesn't have the reach of Facebook and that sweepstakes should be used in conjunction with a longer-term strategy for engaging participants, writes Chantal Tode.

Full Story:
Mobile Marketer

Related Summaries