Vogue Paris is offering a dedicated smartphone magazine via an application, with the first issue free and subsequent issues priced about $4.69. Readers will also be able to buy old issues and connect to the brand's website and Twitter account from the app. "The Vogue Paris iPhone app is well designed and thought through to make high-quality images and text readily viewable on smartphones. You can flick through the magazine easily using the thumbnail navigation. You can zoom into images and you can share photos and articles to Facebook and social networks," said Simon Buckingham, CEO of Appitalism.