The first step toward becoming an "employer of choice" is to identify the type of worker you're looking to attract, Jody Ordioni writes. "Shark-like go-getters? Tech wizards? [Idealists] who want to change the world? ... Create a vision for your workforce and strive to bring it to life," Ordioni writes. The next steps are to figure out what your ideal worker wants and how you can provide it.

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