7/26/2013

The success of Honda's social media campaign featuring personalized video responses to fans tweeting about their need for a new car was successful, in part, because the campaign focused on a single goal -- promoting the brand's Summer Clearance Event, writes Carolee Sherwood. The campaign also established Honda as a brand that is responsive to its customers' concerns and helped bring overall chatter about car troubles into Honda's social media streams, she writes.

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