Andean farmers are getting rich by producing quinoa for the U.S. export market, but they're struggling to keep up with demand. That's partly because quinoa hasn't been through the intensive breeding processes that produced resilient, high-yield versions of other mainstream crops, says Rick Jellen of Brigham Young University. "We're going to see big fluctuations in quinoa prices until someone with money has the vision and is willing to take the risk to invest to really start a long-term breeding program," he predicts.

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