Incorporating gamelike elements such as competition into your marketing efforts might seem like a gimmick, but used correctly it can become a powerful tool for driving engagement via social channels, Ekaterina Walter writes. Gamelike elements can fuel word-of-mouth and enhance your fans' sense of community. "[I]f you know you have customers who are real fans of your product and service, gamification could be the key to sharing their delight with your brand to their networks," Walter writes.

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