7/12/2013

Yahoo's revamped home page did not boast measurably better ad performance than the former version, according to a Macquarie Securities report. In fact, oversized and custom ads declined from 28% to 24% year-over-year, and brand ads were cut almost in half. In contrast, YouTube grew slightly by the measure, with oversized masthead units up slightly and a greater number of verticals supporting it, writes Mark Walsh.

Related Summaries