YouTube has begun to remove exclusivity clauses in its contracts with original-content producers, allowing them to look at other platforms for additional distribution and advertising. Producer Ray William Johnson was able to turn YouTube success into a script deal with the FX network and a production deal with video site Blip, while others have started to use Facebook for distribution. One reason to look elsewhere is that ads tend to be sold based on impressions, and some are struggling to meet those numbers solely via YouTube, said Larry Aidem, CEO of YouTube network IconicTV.

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