7/17/2013

Word-of-mouth-marketing agency Zocalo Group is introducing a platform called FanRally to help businesses identify and engage with their biggest brand advocates. The program utilizes customer data from social media and third-party vendors to identify advocates and sends out invites. Participants can earn reward points, sneak previews and special offers for creating feedback, sharing and recommending products.

Full Story:
MRWeb.com (U.K.)

Related Summaries