Executives from Alaska Air Group and Virgin Atlantic appeared at a travel industry conference in San Diego to discuss how to increase customer satisfaction. "We can all do better every day," said Glenn Johnson, executive vice president of Alaska Air Group and president of the affiliated Horizon Air. "We're trying to make (air travel) predictable, giving people back the currency of time so they can be in control of their experience." Craig Kreeger, CEO of Virgin Atlantic Airways, discussed the advantages of global alliances, including Delta Air Lines' plans to acquire a 49% stake in Virgin Atlantic. "Virgin Atlantic will have a much broader array of destinations for those in the United Kingdom, and it offers a broader set of options for those in the U.S. as well," Kreeger said.