Cow milk alternatives are growing in popularity across the U.S., and retail sales of coconut, almond and rice milk together account for $1.4 billion annually, according to Marketresearch.com. Almond milk in particularly is commanding an increasingly large share of the non-dairy milk market at 55% and growing, while Euromonitor International estimates sales of soy milk will fall 11% this year. The shift may be due to the fact that almond milk lacks saturated fat and is lower in calories overall.

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