Pinterest is continuing its drive to woo advertisers by teaming with Millward Brown Digital to show how Promoted Pins affect campaign goals like brand awareness, purchase intent and favorability. A Millward Brown study found that 83% of the site's users have made a purchase inspired by the social network.
Chandon is pumping its advertising budget into Instagram to attract female millennials with colorful, shareable content to the sparkling wine brand. "Right now, from all of our social channels, Instagram is No. 1, over Pinterest, Facebook and Twitter," said Korinne Munson of parent company Moet Hennessy USA.
The time women spend engaging with others on social sites is rising, according to one measure by SheKnows and Harris Interactive. About two-thirds of women surveyed said they spent more time on Instagram in August than they did six months prior, about half said the same about Pinterest and blogging sites, and 30% said that about Facebook.
Amazon is taking a cue from Pinterest and introducing a social aspect to shopping with Amazon Collections. So far, however, the site does not have a mobile element and does not have a community aspect. "Without a platform to see what friends are viewing, purchasing or are interested in," Resource's Amanda Williams said, "Amazon is limited in how it can use social influence to drive purchase."