American Greetings is going mobile and social with a Facebook-based yodeling contest to showcase its new personalized e-card platform. Users are invited to submit videos of themselves yodeling on a dedicated Facebook page. Meghan Olmstead of American Greetings said, "There's been a lot of yodeling in the social space right now, and we wanted to introduce those people to the new e-cards that we have coming out, so we created a social experience on our Facebook page that can be used by a mobile device."

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