8/16/2013

American Express is extending its foray into shopping-related programs with a strategic investment in mobile rewards network Kiip. Kiip founder Brian Wong welcomed the move as a boost to the service's "ecosystem." "As Kiip expands into more verticals, becoming even more integrated into peoples' lives beyond gaming, we have evolved beyond media and advertising into a company that builds value into every moment," Wong said in a blog post.

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