8/12/2013

American Express is targeting the video game generation by sponsoring Riot Games' League of Legends with prepaid debit cards that feature characters from the game and give free "Riot Points," which are used in-game to unlock characters and buy power-ups. Users get the points when making purchases or adding funds, and American Express will advertise the cards with a 30-second online video spot and banner ads on sites related to the game.

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