8/29/2013

The fight to get users to click on ads in search results has yielded search engine practices that don't live up to Federal Trade Commission guidelines requiring ads to be clearly labeled, writes Alec Green, The Search Agency's vice president of marketing. The big three -- Google, Bing and Yahoo -- are guilty of some violations, but Yahoo is the "worst offender" by not creating a strong distinction between results and ads, he writes.

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